General Terms and Conditions

Last Revision and Effective Date: October 4, 2026.

This legal instrument constitutes the comprehensive and binding agreement (hereinafter, the «Terms and Conditions») governing access, browsing, and use of the official digital platform and informational web portal of CEMSI (Centro Médico de Salud Integral).

Accessing, viewing, or otherwise utilizing this website confers the status of «User», which entails full, conscious, voluntary, and unconditional acceptance of all terms, conditions, and disclaimers set forth herein. If the User does not agree with these provisions, they must immediately cease use and navigation of this digital domain.

Clause 1. Website Ownership and Legal Accountability

  1. Identification of the Owner: The sole proprietor, legitimate owner, legal representative, and administrative director of this website is Dr. Alejandro Gutiérrez Lazcano (hereinafter, the «Owner» or «Practitioner»).
  2. Content Responsibility: All content, educational materials, clinical descriptions, and curricular disclosures displayed on this domain are authorized, reviewed, and published under the personal and professional responsibility of Dr. Alejandro Gutiérrez Lazcano in his capacity as a licensed Medical Doctor and Physical Therapy Practitioner.
  3. Official Inquiries: For any formal, legal, or administrative notifications regarding the ownership and management of this site, users may establish contact through the official communication channels provided on this platform.

Clause 2. Regulatory Framework and International Compliance

These Terms and Conditions have been formulated pursuant to the Mexican legal framework and standard international protocols governing information society services, electronic commerce, health dissemination, and digital privacy, including without limitation:

  • Articles 76 bis, 86, and applicable provisions of the Federal Consumer Protection Law of Mexico (Ley Federal de Protección al Consumidor).
  • The Mexican Commercial Code (Código de Comercio), Title Two, governing Electronic Commerce and Electronic Signatures.
  • The General Health Law of Mexico (Ley General de Salud) and its administrative regulations concerning healthcare rendering and publicity.
  • The Federal Law on Protection of Personal Data Held by Private Parties (Ley Federal de Protección de Datos Personales en Posesión de los Particulares - LFPDPPP).
  • The data minimization principles set forth in Regulation (EU) 2016/679 of the European Parliament and of the Council (General Data Protection Regulation - GDPR).
  • The Federal Law on Copyright (Ley Federal del Derecho de Autor) and the Federal Law for the Protection of Industrial Property (Ley Federal de Protección a la Propiedad Industrial).
  • The Berne Convention for the Protection of Literary and Artistic Works and the Paris Convention for the Protection of Industrial Property.

Clause 3. Informational Purpose and Medical Liability Disclaimer

  1. Educational and Dissemination Scope: All content displayed on this website—including professional bios, clinical blog entries, structural diagrams, educational reviews, and diagnostic/therapeutic modality overviews—is published exclusively for scientific, educational, and general informational purposes.
  2. Absence of Doctor-Patient Relationship: Merely browsing, reading, or interacting with the contents of this web portal does not establish a formal physician-patient relationship, nor does it configure an act of telemedicine, official clinical diagnosis, prescriptive action, or medical prognosis.
  3. Non-Substitution of In-Person Consultation: The materials available on this site are not a substitute for clinical anamnesis, direct physical assessment, specialized medical judgment, or personalized therapies provided by an authorized and licensed healthcare provider. The User assumes sole and absolute responsibility for any health decisions made without direct medical supervision.

Clause 4. Data Minimization, Non-Collection Architecture, and Privacy

In adherence to the principles of privacy by design and data minimization set out in the LFPDPPP and Article 5(1)(c) of the GDPR:

  1. Static Architecture and Zero-Storage Protocol: This website operates on a static structure and does not collect, harvest, store, index, monetize, or process personal data, credit card numbers, or sensitive health data belonging to its visitors.
  2. No Tracking Pixels or Profiling Cookies: This platform does not deploy third-party advertising trackers, retargeting pixels, behavioral profiling scripts, or invasive analytics cookies. Only functional transient technical parameters required to render pages locally in the User's client browser are invoked.
  3. Voluntary Inquiry Forwarding: Informational or scheduling buttons do not persist user data in local web databases; they function strictly through client-side link generation, immediately handing off communications to authorized external channels elected by the User.

Clause 5. Third-Party Interfaces, Application Service Providers (ASP), and External Links

  1. Integration via Third-Party APIs: To facilitate contact and scheduling coordination between patients and the clinical practice, this website integrates structured outbound links interfacing with Application Service Provider (ASP) endpoints, predominantly the official WhatsApp Business API (Meta Platforms, Inc.).
  2. External Redirection and Liability Disclaimer: By activating any «Book Appointment» or chat triggers, the User acknowledges and agrees that:
    • They are voluntarily leaving the domain boundaries of this website.
    • Any subsequent data exchange, phone number disclosure, and end-to-end communication fall under the Terms of Service and Privacy Notice of the third-party infrastructure provider (Meta Platforms, Inc.).
    • Neither CEMSI nor Dr. Alejandro Gutiérrez Lazcano shall be held liable for telecommunications network latency, service interruptions, server outages, or security protocols enforced by third-party external networks.
  3. Cartographic Rendering (Google Maps): Geolocation maps are integrated via responsive iframe embeds solely for geographical orientation and physical clinic discovery. Any metadata, network request handling, or telemetry processing conducted by interactive maps is governed entirely by the international terms of service of Google LLC.

Clause 6. Intellectual Property, Trademarks, and Authorized Use of P-DTR®

  1. Ownership of P-DTR® Intellectual Property:
    • The registered trademark P-DTR® (Proprioceptive - Deep Tendon Reflex), alongside its associated graphic devices, logos, neurophysiological models, clinical pathways, and pedagogical literature, constitute the exclusive intellectual property and proprietary trade assets of their respective legal owners and Dr. Jose Palomar Lever.
    • P-DTR® assets are fully shielded under international treaties, including the WIPO Copyright Treaty (WCT) and the Paris Convention for the Protection of Industrial Property.
  2. Authorized and Certified Display:
    • All references, educational explanations, and displays of P-DTR® credentials on this website are undertaken strictly under lawful fair use and verified professional authorization, grounded in the international postgraduate certifications (Foundational, Intermediate, and Advanced) awarded to Dr. Alejandro Gutiérrez Lazcano in Lisbon, Portugal, by the authorized instructional body.
    • Neither Dr. Alejandro Gutiérrez Lazcano nor this website claims any proprietary right, registration, or ownership over the P-DTR® method or trademark, citing it exclusively to confirm the practitioner's certified clinical competencies.
  3. Strict Prohibition of Unauthorized Reproduction:
    • The scraping, copying, reverse engineering, digital distribution, commercialization, or unauthorized derivation of any P-DTR® marks, anatomical materials, or certification diplomas published on this site is strictly prohibited. Any non-consensual exploitation will be prosecuted to the fullest extent of civil, administrative, and criminal law under domestic and international statutes.
  4. CEMSI Brand Rights: The distinctive CEMSI logo (incorporating the circular neural branch tree and dual blue/green typography), source code, styles, and custom visual layout are the proprietary assets of Dr. Alejandro Gutiérrez Lazcano and his technical development team, protected under applicable copyright legislation.

Clause 7. User Conduct and Acceptable Use

The User agrees to browse and use the platform in strict compliance with the law, public policy, and moral standards, agreeing expressly not to:

  • Deploy malware, bots, automated crawlers, worms, or denial-of-service (DoS/DDoS) actions aimed at disabling or impairing portal performance.
  • Attempt unauthorized bypass of security measures, certificate viewers, or PDF rendering tools.
  • Harvest, scrape, or extract curricular details, administrative contacts, or published medical copy for commercial or unauthorized compilation purposes.

Clause 8. Amendments and Severability

  1. Unilateral Modifications: Dr. Alejandro Gutiérrez Lazcano reserves the right to amend, update, or revise these Terms and Conditions at any time without prior individual notice, to incorporate regulatory adjustments, public health guidelines, or platform improvements.
  2. Severability: If any provision of these Terms is deemed unlawful, void, or unenforceable by an authoritative tribunal, such clause shall be deemed severable and shall not affect the validity or enforceability of any remaining provisions.

Clause 9. Governing Law and Dispute Resolution

These Terms and Conditions shall be governed by and construed in accordance with the federal laws of the United Mexican States. For any legal proceeding, controversy, or dispute arising out of or related to the use of this website, the parties expressly and irrevocably submit to the exclusive jurisdiction of the competent federal and local courts sitting in Pachuca de Soto, State of Hidalgo, Mexico, expressly waiving any other venue or jurisdiction that may correspond to them by virtue of their present or future domiciles or locations.